Buku karya Danton Sihombing, seorang praktisi branding yang reflektif, memadukan pengalaman industri dengan analisis teoretis mendalam. Buku ini unik karena menjembatani praktik dan akademik, mengajak pembaca memahami brand sebagai entitas hidup yang membentuk makna dan perilaku konsumsi di tengah dinamika sosial.<\/p>\n
Ia menekankan pembangunan brand secara strategis dan bertanggung jawab, dengan contoh utama dari brand global untuk mempelajari ketahanan, perkembangan, dan pengaruhnya terhadap gaya hidup konsumen\u2014tanpa meremehkan brand lokal.<\/p>\n
Ditujukan untuk praktisi, akademisi, mahasiswa, dan pengambil keputusan di berbagai sektor.<\/p>\n","protected":false},"excerpt":{"rendered":"
19×23.5 cm (portrait)
\n276 pages
\nSwiss binding with stiff cover
\nBahasa Indonesia
\n9786026990914
\nAfterhours Books
\n2025<\/p>\n","protected":false},"featured_media":3925,"comment_status":"open","ping_status":"closed","template":"","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_brand":[],"product_cat":[48],"product_tag":[],"class_list":["post-3924","product","type-product","status-publish","has-post-thumbnail","product_cat-book","desktop-align-left","tablet-align-left","mobile-align-left","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/analoog.co\/en\/wp-json\/wp\/v2\/product\/3924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analoog.co\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/analoog.co\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/analoog.co\/en\/wp-json\/wp\/v2\/comments?post=3924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analoog.co\/en\/wp-json\/wp\/v2\/media\/3925"}],"wp:attachment":[{"href":"https:\/\/analoog.co\/en\/wp-json\/wp\/v2\/media?parent=3924"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/analoog.co\/en\/wp-json\/wp\/v2\/product_brand?post=3924"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/analoog.co\/en\/wp-json\/wp\/v2\/product_cat?post=3924"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/analoog.co\/en\/wp-json\/wp\/v2\/product_tag?post=3924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}